Fashion Week 2011

WORLD SHOW - GOOD vs EVIL

We worked very closely with Harold Samu from World who oversees hair, makeup and this year nails. We wanted to create individual nails for 25 models to reflect the influence of the clothing, hair and make-up. At first we thought, "lets do Gaga style talons".... then we decided, "it's already been done so lets create unique WORLD nails". And that is what we did! I travelled to Sydney to meet with Harold to look through garment photographs, we drew a few sketches and my team then mocked together the samples. We met again in Auckland, this time while viewing the storyboards for the hair, makeup and clothing. Here, with our huge Minx portfolio and vast knowledge of polish colours the 25 nail designs for the WORLD show were born.

We pre made 18 nails per model which equalled 450 tips and Minxed, filed and polished them to perfection over four long nights. On the day of the show we had a 12 hour call time and we glued the tips to the models nails then painted their toes to match. It took eight hours! The WORLD team were fantastic to work alongside and we look forward to having a long relationship with them.

Minx Nails called "Star of Dawn". This was chosen particularly because the yellow tip would match with her yellow belt.	As left but now with completed hair and makeup.	This sequence of models had an oval length applied then the nails were painted in Dior Masai Red. Many reds were poured over and considered!
This model was dubbed one of the Doll Faces. We couldn't source our desired Chanel shade in time so unfortunately had to use a Revlon Blue which was technically horrific yet gave the perfect shade of baby blue.	Bianca (one the the NZNTM finalists) kept calm on the day listening to her tunes! She featured in the opening line-up which was a space theme. We added length and used Blue Chrome and Silver Lightning Minx nails to achieve that high shine not obtainable by using polish.	We added length and used Minx Nails in a Metallic Snake print. The high shine silver and gold contrasted perfectly with the lighting on the catwalk.
We added length and the colour used was Dior Masai Red.	As left finished.	We added length and the colour used was Dior Masai Red.
	This is Bridgette who won NZNTM. We used Minx nails in "Metallic Dots" and added length.

TRELISE COOPER

The look was inspired by 1940s glamour and Dita Von Teese. We opted for a cuticle white moon as well as a very round white tip. We added extreme length which looked out of place backstage but perfect on the catwalk. We prepared 280 tips using CND Shellac!

MisteR

Ra and Mickey were truly the friendliest designers to work with! I cheekily suggested to Mickey that we paint the male models in their show as no-one had done so yet and was delighted when she agreed! We used bold primary tones which contrasted against each other nicely and complimented the clothing beautifully.

JIMMY D

We used Minx nails in Silver Chrome and also added length. Many models have tiny little nails so the added length ensured the chrome would stand out well.

COOP

They opted for a nude finish so we used OPI Passion.

Trelise Cooper	Trelise Cooper	MisteR
MisteR	MisteR	Jimmy D
	Coop

BLAKLUXE

We added length, used Minx in black chrome, placed white dotted Minx over the top then painted the upside down hour glass in "JAZZ" by ESSIE.

REDBULL NZ

We ordered customised MINX nails from the USA specially for the Red Bull girls to wear while handing out drinks at NZFW11.

AMBER/PETRINA

Amber from Verdo Nails and Petrina from Magic Tan and Beauty

We even encouraged the public to be a little daring this year at NZFW and this was followed up by some people opting for a Minx design on their ring finger or pinky!

You can see in one of the staff photos the customised minx Nails made specially for NZFW featuring the NZFW logo.

This was the second year we were the NZFW Official Nail Gurus and next year we expect to be involved yet again.

Blakluxe	Red Bull	Amber / Petrina